mycelium is a brokerage that connects outdoor brands with value-congruent retailers. we focus on introducing sustainable, innovative, and adventure-driven SKU’s to retailers who align with their values and goals. our role is to facilitate introductions and help brands navigate the first steps toward successful partnerships.

we work on a commission-only model, meaning we earn a percentage of successful purchase orders between the brands and retailers we connect. this ensures our goals are fully aligned with yours—your success is our success.

no, we don’t negotiate contracts or manage logistics. our focus is on building relationships, cultivating a network, and making introductions between brands and retailers. once we’ve connected you, we step back to let you finalize the partnership on your terms.

we specialize in brands in the outdoor industry producing high-quality hardgoods, softgoods, camping gear, nutrition and wellness products, travel accessories, climbing gear, and footwear. we prioritize brands with a commitment to sustainability and a passion for the outdoors.

we work with top-tier outdoor retailers, including those with national reach and a focus on sustainable and innovative products. think REI, Backcountry, and similar premier outlets.

it all happens in three steps. first, we learn about your brand, products, and goals, doing our own due diligence to ensure you’re a great match. then we identify retailers that align with your offerings and values. and lastly, we facilitate the connection and provide guidance for the next steps.

no, there are no upfront costs. our commission-only model ensures that you only pay when a successful purchase order is made.

while we strive to match you with retailers most likely to value your products, not every introduction leads to an immediate order. however, we see these connections as long-term opportunities and encourage you to nurture the relationship over time. once the connection has been made, it’s yours to run with.

we partner with brands that align with our values: innovation, sustainability, and quality. in many cases, our team actually uses the product themselves. if your products are built for adventure and designed to make a positive impact on the planet, we’d love to hear from you.

breaking into retail can be opaque and time-consuming without insider knowledge and networks. mycelium simplifies this process, leveraging our established relationships and expertise to save you time and increase your chances of success.

yes, we welcome international brands looking to expand into U.S. retail markets, provided they meet the standards and expectations of the retailers we work with.

timelines vary depending on retailer interest and the complexity of your product category. while some partnerships move quickly, others may take time to develop. we aim to set you on the right path from the start.

we focus exclusively on outdoor and adventure-oriented brands. products unrelated to this space or lacking alignment with our retailer network may not be a fit.